The town centre pavements will undergo a chromatic transformation which will baffle and amaze. But don't hang around - it won't last forever!
Artists taking part are allocated a space of their own to persuasively fool people with forced perspective and pastels, creating a free live outdoor gallery of pavement screevery.
During the weekend of the 26th and 27th of August, Crewe in Cheshire will be getting its chalky makeover in the form of Chalk It Up! Artists from across the globe will don the streets using chalks, and soft brightly coloured pastels to create temporary masterpieces.
If you fancy yourself as a pavement artist you can still enter up until 18th August, just complete the application here. Plus there's art prizes and a peoples vote to be won.
Don't take my word for it, have at look at this years recent 'Coloured Earth' event which took place in Gloucester in July. Both vibrant events are organised by UrbanCanvas in partnership with Chester East Council.
All images from Coloured Earth 2017, © UrbanCanvas.